• i98FM Illawarra Convoy
  • Marty, Christie and Crammy
  • i98FM Illawarra Convoy
  • Shoalhaven Zoo
  • i98FM Illawarra Convoy
  • Marty, Christie and Crammy

Ratings

 

The release of the latest Xtra Research results has confirmed that i98FM firmly remains the Illawarra’s number one radio station, growing in cumulative reach, audience, and winning all shifts in the commercial market!

29.1% of the Illawarra have chosen i98 as the Station Listened to Most, making them the clear number one ahead of the nearest commercial rival Wave FM with 16.2%.

All of i98FM’s shows enjoy a number one ranking commercially, including Breakfast with Marty, Christie and Crammy who have 29.9.% of listeners choosing them as their preferred Breakfast Show ahead of Wave FM with 15.5% and ABC Illawarra with 15.2%.

Additionally, i98 has more listeners in the Illawarra than any other radio station with a cumulative audience surpassing over 110,000 people compared to Wave FM’s 67,000.

WIN Radio General Manager Phil Giblin said “We’re very grateful to the listeners of the Illawarra for continuing to embrace i98FM as a part of their lives. Today’s results further cement our long standing position as the most listened to station in what is an increasingly competitive market. We are proud of our connection to the local community and have always worked hard to engage, entertain and inform our audience. Remaining number one for as long as we have is a great achievement which reflects the hard work, dedication and passion of each member of the i98FM team.”

 

Station listened to most 5:30am – 12 midnight, Mon – Sun.

 

ALL PEOPLE 10+

i98FM – 29.1

WAVE FM – 16.2

ABC 97.3 – 15.3

 

ALL PEOPLE 10-54

i98FM – 39.2

WAVE FM – 17.0

TRIPLE J – 13.0

 

ALL PEOPLE 25-39

i98FM – 39.7

TRIPLE J – 18.7

WAVE FM – 13.6

 

ALL PEOPLE 40 – 54

i98FM – 34.9

WAVE FM – 20.2

ABC 97.3 – 14.9

 

BREAKFAST

i98FM – 29.9

WAVE FM – 15.5

ABC 97.3 – 15.2

 

MORNINGS

i98FM – 29.3

WAVE FM – 16.8

ABC 97.3 – 14.2

 

AFTERNOONS

i98FM – 33.0

WAVE FM – 17.0

ABC 97.3 – 12.0

DRIVE

i98FM – 29.9

WAVE FM – 17.6

ABC 97.3 – 12.0

EVENING

i98FM – 13.5

WAVE FM – 12.2

 

 

WEEKENDS

i98FM – 26.8

ABC 97.3  – 17.0

WAVE FM – 15.7

 

 

CUMULATIVE AUDIENCE

i98FM – 110,300

WAVE FM – 67,000

ABC 97.3 – 54,600

 

 

WORKPLACE –
LISTENED TO MOST MON-FRI

i98FM – 41.8

WAVE FM – 18.3

TRIPLE J – 14.4

 

 

SURVEY 1 2018 PROVIDED BY XTRA RESEARCH; SURVEY 1 2017 PROVIDED BY XTRA RESEARCH

SURVEY PERIOD: 15TH OCTOBER 2018 – 3rd NOVEMBER 2018

STATION LISTENED TO MOST 5:30AM – 12 MIDNIGHT, MON - SUN