Ratings

i98FM is the most listened-to radio station in the Illawarra, according to the 2023 Xtra Research results.

The station dominates all shifts with 32.2% of Illawarra residents (aged 10-54) choosing i98FM as their preferred station. This is a full 14.1 points ahead of the nearest commercial rival, Wave FM, at 18.1%.

i98FM's Marty, Christian, and Bella for Breakfast are a hit with listeners, with 26% of the Illawarra market share. The station's Workdays with Cam show has 25.5% market share with 26.3% of listeners choosing the morning and afternoon shows, respectively.

i98FM's long-standing Drive show, hosted by Maje Saba has 26% of listeners tuning in compared to Wave FM’s 17.1%.

i98FM’s total audience stands at 116,900 as opposed to Wave FM’s 87,000.



Station listened to most 5:30am – 12 midnight, Mon – Sun.

ALL PEOPLE 10+
i98FM - 26.0
WAVE FM - 17.2
ABC - 11.4
TRIPLE J - 10.9

 

ALL PEOPLE 10-54
i98FM - 32.2
WAVE FM - 18.1
ABC - 5.0
TRIPLE J - 15.9

 

ALL PEOPLE 25-39
i98FM - 30.1
WAVE FM - 18.5
ABC - 3.8
TRIPLE J - 18.4

 

ALL PEOPLE 25-54
i98FM - 31.6
WAVE FM - 17.8
ABC - 5.7
TRIPLE J - 12.9

 

ALL PEOPLE 40+
i98FM - 21.7
WAVE FM - 16.1
ABC - 17.2
TRIPLE J - 3.9

 

BREAKFAST
i98FM - 26.0
WAVE FM - 17.0
ABC - 12.7
TRIPLE J - 11.2

 

MORNING
i98FM - 25.5
WAVE FM - 17.1
ABC - 10.0
TRIPLE J - 11.3

 

AFTERNOON
i98FM - 26.3
WAVE FM - 21.0
ABC - 9.3
TRIPLE J - 11.1

 

DRIVE
i98FM - 26.0
WAVE FM - 17.1
ABC - 10.8
TRIPLE J - 13.7

 

EVENING
i98FM - 19.3
WAVE FM - 11.7
ABC - 15.9
TRIPLE J - 16.4

 

WEEKEND
i98FM - 24.1
WAVE FM - 16.6
ABC - 12.9
TRIPLE J - 12.6

 

CUMULATIVE AUDIENCE
i98FM - 116,900
WAVE FM - 87,000
ABC - 52,000
TRIPLE J - 48,900

 

SOURCE: Xtra Insights Wollongong Survey # 1 (October 2 – October 21, 2023).
Station Listened To Most %:
Mon – Fri 05.30-0.900 (Breakfast)
Mon – Fri 09.00 – 12.00  & 12.00-16.00 (Workdays)
Mon – Fri 16.00 – 19.00 (Drive)
Mon – Fri 19.00 – 24.00 (Evening)
Sat – Sun 05.30 – 24.00 (Weekends)

Cumulative Reach %:
Mon – Fri 05.30-0.900 (Breakfast)
Mon – Fri 09.00 – 12.00 & 12.00-16.00 (Workdays)
Mon – Fri 16.00 – 19.00 (Drive)