News

i98 remains #1! Still the Illawarra’s favourite radio station!

Thursday, November 9, 2017

The release of this morning’s Xtra Research results has confirmed that i98FM remains the Illawarra’s number one radio station, growing in cumulative reach, audience, and winning all shifts in the commercial market!

27.4% of the Illawarra have chosen i98 as the Station Listened to Most, making them the clear number one ahead of the nearest commercial rival Wave FM with 15.6%.

All of i98FM’s shows enjoy a number one ranking commercially, including Breakfast with Marty, Christie and Crammy who have 27.7% of listeners choosing them as their preferred Breakfast Show ahead of ABC Illawarra with 15.8% followed by Wave FM with 14.4%.

Additionally, i98 has more listeners in the Illawarra than any other radio station with a cumulative audience of close to 106,000 people compared to Wave FM’s 74,300.

WIN Network CEO Andrew Lancaster said “Today’s results reflect the hard work and dedication of everyone at i98FM in ensuring that we remain a relevant and engaging media outlet, which further cements our connection to the greater Illawarra community. We are proud of our long standing position as number one radio station in the market and will continue to connect, engage, entertain and inform our listeners.  We thank the people of the Illawarra once again for tuning in and making i98FM an part of their lives every day.”

Station listened to most 5:30am – 12 midnight, Mon – Sun

ALL PEOPLE 10+

i98FM – 27.4

WAVE FM – 15.6

ABC 97.3 – 14.6

 

ALL PEOPLE 10-54

i98FM – 38.7

WAVE FM – 15.4

ABC 97.3 – 5.5

 

ALL PEOPLE 25-39

i98FM – 40.4

TRIPLE J – 16.7

WAVE FM – 14,1

 

ALL PEOPLE 40 – 54

i98FM – 30.8

WAVE FM – 17.5

ABC 97.3 – 11.9

 

BREAKFAST

i98FM – 27.7

ABC 97.3 – 15.8

WAVE FM – 14.4

 

MORNING

i98FM – 27.7

WAVE FM – 15.6

ABC 97.3 – 15

 

AFTERNOON

i98FM – 30.1

WAVE FM – 17.6

ABC 97.3 – 12

 

DRIVE

i98FM – 29.1

WAVE FM – 17

ABC 97.3 – 11.1

 

EVENING

i98FM – 19.2

WAVE FM – 4.8

 

WEEKENDS

i98FM – 23.3

ABC 97.3  – 16.5

WAVE FM – 14.4

 

CUMULATIVE AUDIENCE

i98FM – 105,900

WAVE FM – 74,300

ABC 97.3 – 54,000

 

WORKPLACE – LISTENED TO MOST MONDAY TO FRIDAY

i98FM – 40.6

WAVE FM – 17.7

TRIPLE J – 11.2

 

SURVEY 1 2017 PROVIDED BY XTRA RESEARCH; SURVEY 1 2016 PROVIDED BY XTRA RESEARCH

SURVEY PERIOD: 9TH OCTOBER 2017 – 28TH OCTOBER 2017

STATION LISTENED TO MOST 5:30AM – 12 MIDNIGHT, MON - SUN