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Holden to be axed from Australia by 2021

Holden to be axed from Australia by 2021

After 72 years - the iconic Holden brand is being axed by General Motors.

The Holden car brand will be no more, with General Motors opting to dump the name synonymous with Australian motoring by 2021.

After closing the company's local manufacturing operations in 2017, GM has taken the "difficult" decision to retire the brand from sales in both Australia and New Zealand.

"After comprehensive assessment, we regret that we could not prioritise the investment required for Holden to be successful for the long term in Australia and New Zealand, over all other considerations we have globally," GM International Operations Senior Vice President Julian Blissett said on Monday.

Image: Holden Australia